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Wrapping It Up: 50 Years of British Packaging Design 1920-1970

Autor Stella Harpley, Ruth Artmonsky
en Limba Engleză Paperback – 12 aug 2019
Wrapping It Up gives an account of the usefulness of packaging to all involved - manufacturer, wholesaler, retailer and consumer - beyond its commercial value as a marketing and advertising tool and looks at the design and history of British packaging between 1920 and 1970.
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Specificații

ISBN-13: 9780993587887
ISBN-10: 0993587887
Pagini: 120
Dimensiuni: 215 x 175 x 15 mm
Greutate: 0.38 kg
Editura: ACC Art Books

Descriere

Packaging is something of a hot topic at the moment, but in our eagerness to get rid of as much of it as possible we need to be careful not to throw the baby out with the bath water. Wrapping It Up gives an account of the usefulness of packaging to all involved - manufacturer, wholesaler, retailer and consumer - beyond its commercial value as a marketing and advertising tool. Homage is paid to the many graphic artists and designers - whether employed by manufacturer or retailer, by a design studio or an advertising agency - whose ingenuity was so successfully applied to the problem of how to protect goods in transit and in storage as well as having them attract attention. A visit to a super-market or a daily check in kitchen cupboards will never be quite the same.