Trade Fair Design Annual 2019/20
en Limba Engleză Hardback – 9 dec 2019
So-called Instagramability has long become part of our communication policy - has the design of trade fair stands also changed as a consequence? Is the presentation's focus no longer the product but rather the potential customer and their interaction? How important are live experiences in order to draw the full attention of visitors? What effect does this have on the communication strategy and on the spatial design? These are questions pursued by the new Trade Fair Design Annual with 60 exceptional examples.
Text in English and German.
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Specificații
ISBN-13: 9783899863130
ISBN-10: 3899863135
Pagini: 288
Dimensiuni: 229 x 311 x 25 mm
Greutate: 1.77 kg
Editura: ACC Art Books
ISBN-10: 3899863135
Pagini: 288
Dimensiuni: 229 x 311 x 25 mm
Greutate: 1.77 kg
Editura: ACC Art Books