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The Unfair Advantage: How You Already Have What It Takes to Succeed: Best Business Books of 2020

Autor Ash Ali, Hasan Kubba
en Limba Engleză Hardback – 23 ian 2020
The world is not a level playing field, but no matter where you are starting from, you already have what it takes to stand out: your Unfair Advantage We all have multiple unfair advantages in life, whether we happen to be quick, have a talent for maths, a great feel for people or even a large inheritance. An unfair advantage is simply the element that gives you an edge over your competition. This innovative book shows how to identify your own unfair advantages and apply them to any project. Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over £4 billion), the authors offer a unique framework for assessing your external circumstances in addition to your internal strengths. Hard work and grit aren't enough in a world where the odds are stacked against you, so this book explores the importance of money, intelligence, location, education, expertise, status and luck in the journey to success. From starting your company, to gaining traction, raising funds and growth hacking, The Unfair Advantage helps you look at yourself and find the ingredients you didn't realise you already had, to succeed in the cut-throat world of business.
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Specificații

ISBN-13: 9781788163316
ISBN-10: 1788163311
Pagini: 256
Ilustrații: a few black and white throughout
Dimensiuni: 144 x 222 x 26 mm
Greutate: 0.4 kg
Ediția:Main
Editura: Profile
Colecția Profile Books
Seria Best Business Books of 2020

Locul publicării:London, United Kingdom

Notă biografică

Ash Ali and Hasan Kubba are the founders of The Unfair Advantage, an entrepreneur training company with social impact at its heart. Despite never going to university, Ash became an award-winning tech entrepreneur and angel investor. He was the first marketing director of Just Eat, with a £1.5 billion IPO, and has over twenty years' experience in launching, growing and advising startups. Hasan is a startup strategist and fundraising advisor. He began with nothing more than an online course, and built a digital business so successful he was able to quit the corporate 'rat race'. Ash and Hasan are passionate about democratising the opportunities of startup entrepreneurship, and have both spoken at TEDx and startup events all over the world.


Recenzii

The Unfair Advantage brakes down how people from all walks of life and backgrounds can achieve unfair advantages in their entrepreneurial journey or career. An indispensable handbook for the masses. These learnings are often achieved after many years. Now, you have a book.
Deeply true, insightful, and helpful. Crucial business advice that you won't get anywhere else.
What a masterful and thought-provoking book: a must for every entrepreneur regardless of the stage of your journey
An inspirational book ... If you are looking to get into entrepreneurship this book provides the practical advice to get you started!
In a no-nonsense approach, this book shows you the truth that business and life aren't fair, and goes into the methods and practices to let you take full advantage of your unique skills and assets.
A snappy, thought-provoking book that will help anyone make something of their own unfair advantages
There is only one life, and things are pretty good, but The Unfair Advantage will give you the fairest advantage of them all.

Descriere

The world is not a level playing field, but no matter where you are starting from, you already have what it takes to stand out: your Unfair Advantage We all have multiple unfair advantages in life, whether we happen to be quick, have a talent for maths, a great feel for people or even a large inheritance. An unfair advantage is simply the element that gives you an edge over your competition. This innovative book shows how to identify your own unfair advantages and apply them to any project. Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over £4 billion), the authors offer a unique framework for assessing your external circumstances in addition to your internal strengths. Hard work and grit aren't enough in a world where the odds are stacked against you, so this book explores the importance of money, intelligence, location, education, expertise, status and luck in the journey to success. From starting your company, to gaining traction, raising funds and growth hacking, The Unfair Advantage helps you look at yourself and find the ingredients you didn't realise you already had, to succeed in the cut-throat world of business.