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The Physics of Brand: Understand the Forces Behind Brands That Matter

Autor Capsule, Aaron Keller, Renee Marino
en Limba Engleză Hardback – 21 iul 2016
Welcome to a brand-new way of thinking about branding."The Physics of Brand" is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction. Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, "The Physics of Brand" is your new textbook on brand theory.
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Specificații

ISBN-13: 9781440342677
ISBN-10: 1440342679
Pagini: 192
Dimensiuni: 203 x 254 x 19 mm
Greutate: 0.82 kg
Editura: HOW BOOKS

Notă biografică

An Adams Media author.