The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail
Autor Clayton M. Christensen Don Leslieen Limba Engleză CD-Audio – 28 iul 2015
Great companies can fail not because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations "disruptive technologies" that create the products and opportunities of the future.
Radical thinking and a wake-up call. Citing examples from many industries (computers, retailing, pharmaceuticals, automobiles, steel), Clayton M. Christensen explains how to avoid a similar fate. He presents strategies for determining when not to listen to customers, when to pursue small markets at the expense of larger ones, and other ways to ensure long-term growth and profit. This award-winning book shows managers the changes that may be coming and how to respond for success.
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Specificații
ISBN-13: 9781501260049
ISBN-10: 1501260049
Dimensiuni: 135 x 170 x 13 mm
Greutate: 0.07 kg
Ediția:Prescurtată
Editura: Recorded Books on Brilliance Audio
ISBN-10: 1501260049
Dimensiuni: 135 x 170 x 13 mm
Greutate: 0.07 kg
Ediția:Prescurtată
Editura: Recorded Books on Brilliance Audio