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The Business of Plastic Surgery – Navigating a Successful Career: Noutăți Chirurgie Plastică 2020

Autor Joshua M. Korman, Heather J. Furnas
en Limba Engleză Paperback – 10 sep 2019
This incomparable guide optimizes a career in plastic surgery from medical school through retirement!

Long years of demanding clinical training produce masters in the OR who often receive no instruction in the art of practice management or fundamental business topics. The Business of Plastic Surgery: Navigating a Successful Career, Second Edition, by Joshua Korman and Heather Furnas, spotlights recent innovations, including advances in technology, digital marketing, and practice trends in private, group, and academic medicine. Aspects of plastic surgery rarely written about in textbooks include thoughtful perspectives on underrepresentation by race, ethnicity, sexual orientation, and gender.

Every conceivable aspect of establishing and growing a thriving plastic surgery practice is covered, including motivation of staff, effective management, and financial oversight. From sample group contracts to formulas for vetting machine ROI, the tools included serve as a compass in navigating every step along the way-from medical school and residency to early, mid, and late career, through transitions in and out of the profession.

Key Features

An all-star list of contributors share expertise, trade secrets, and clinical pearls-from board-certified plastic surgeons and practice managers to lawyers and consultants
A wide variety of useful topics include landing a first job, thriving in academic practice, setting up a practice, running a successful medspa, and planning for retirement
Discussion of sensitive issues relevant to practice today include preventing and overcoming physician burnout and achieving work-life balance

The forthright insights and experiences that these seasoned professionals share will enable all plastic surgeons to practice smarter. This extraordinary resource is essential reading for every aspiring plastic and aesthetic surgeon, individuals starting in practice, and those along the full arc of a career.

This book includes complimentary access to a digital copy on https://medone.thieme.com.
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Specificații

ISBN-13: 9781626239722
ISBN-10: 162623972X
Pagini: 512
Dimensiuni: 156 x 231 x 35 mm
Greutate: 0.86 kg
Ediția:2 New edition
Editura: MM – Thieme
Seria Noutăți Chirurgie Plastică 2020


Descriere

Cut through the fog and set your compass for success

The Business of Plastic Surgery: Navigating a Successful Career, 2nd Edition is essential reading for every plastic surgeon. Chart your own course through the arc of a rewarding career.

In this comprehensive guide, learn practical strategies to excel in private, group, and academic practice. Master business skills from digital marketing to evaluating new technologies. Discover how to fight physician burnout and strike a work-life balance for a truly satisfying future.

Topics rarely covered include thoughtful perspectives on underrepresentation by race, ethnicity, sexual orientation, and gender.

An all-star list of contributors offers secrets in navigating stormy seas.

This book includes complimentary access to a digital copy on https: //medone.thieme.com.


Cuprins

Part I Career Direction
1 Beginnings
2 The Job Search
3 Academic Career
4 Solo Practice
5 Group Practice
6 Transitions
Part II Marketing and Monitoring
7 How to Get the Media's Attention
8 The Wonderful World of Marketing
9 Optimizing Your Practice
10 Upping Your Game with Systems
11 Saving Money
Part III Internet University
12 Website Optimization
13 How to Make and Post Effective Videos
14 All about Reviews
15 Digital Marketing and Advertising
Part IV Enhancing Both Practice and Career
16 Building and Managing Your Own Surgical Suite
17 Publishing for the Profession and for the Public
18 Technology, Trends, and Traps
19 A Successful Medspa
20 Medical Inventions: From Idea to Funding
Part V Watching Your Back
21 Contracts
22 The Wheel of Misfortune: Managing Medical Liability in Plastic Surgery
23 Building and Protecting Your Wealth: In Three Acts
24 Taking Control of Your Life
25 The Changing Face of Plastic Surgery