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One Up – Creativity, Competition, and the Global Business of Video Games

Autor Joost Van Dreunen
en Hardback – 23 oct 2020
One Up offers a pioneering empirical analysis of strategy in the video games industry to explain how it has gone from the fringe to the mainstream. Drawing on years of practical and academic experience in the interactive entertainment field, Joost van Dreunen analyzes how business model innovation has made the video game industry what it is today.
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Specificații

ISBN-13: 9780231197526
ISBN-10: 0231197527
Pagini: 320
Dimensiuni: 161 x 235 x 28 mm
Greutate: 0.54 kg
Editura: Columbia University Press

Notă biografică

Joost van Dreunen

Cuprins

Preface
Acknowledgments
Introduction
Part I. Games as a Product
1. Digitalization of Interactive Entertainment
2. Games Industry Basics
3. Empire on the Edge of the Volcano
Part II. Games as a Service
4. Everyone IS a Gamer Now
5. Myth of the Mobile Millionaire
6. Greatly Exaggerated Death of the Console
7. Glorious Return of PC Gaming
Part III. Games as Media
8. Epic Quest for Intellectual Property
9. Watching Other People Play Video Games, and Why
10. Next-Gen Revenue Models
Conclusion
Appendix: Empirical Procedures
Notes
Bibliography
Index