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Markets for Managers – A Managerial Economics Primer

Autor AJ Evans
en Limba Engleză Hardback – 19 sep 2014
"Offering a broad overview of the many ways in which Managerial Economics affects decision making, this book provides the key tools that managers need to think like economists. With a readable style it brings to life the major contributions in economics, and some of the most important debates. It offers readers the chance to understand how markets really work, and how they fail. Most importantly, it shows you how to utilise markets on a day to day basis"--
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Specificații

ISBN-13: 9781118867969
ISBN-10: 1118867963
Pagini: 272
Ilustrații: black & white tables
Dimensiuni: 180 x 249 x 22 mm
Greutate: 0.63 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom

Public țintă

Primary market: Students and Researchers of finance and business; MBA schools; Finance function of banks; treasury staff, risk managers, planners, policy and strategy teams, senior executive and non–executive management; sales, origination, relationship management, Asset managers, Hedge fund professionals. Secondary market: Professionals serving the financial services industry: accountants, lawyers, management consultants. Regulators and supervisors. Central bankers. Industry associations; Politicians and government officials in HMT and international equivalents. Journalists, Amateur investors and interested mass market retail segments.

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Descriere

An accessible text that provides managers with a well-rounded economic awareness Successful managers possess an understanding of economic and market principles as they relate to business itself.