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Marketing Greatest Hits: A Masterclass in Modern Marketing Ideas

Autor Kevin Duncan
en Limba Engleză Paperback – sep 2010
Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently. This book presents marketing ideas from the profiled books clearly and accurately and will allow you not only to put these ideas into place but also explain them authoritatively to colleagues. Books profiled include The Long Tail, Meatball Sundae, Buzz, Affluenza and Blink. Saving you hundreds of hours of reading time Marketing Greatest Hits is vital for anyone looking to keep up with marketing practices NOW.
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Specificații

ISBN-13: 9781408126394
ISBN-10: 1408126397
Pagini: 208
Dimensiuni: 129 x 198 x 12 mm
Greutate: 0.25 kg
Editura: Bloomsbury Publishing
Colecția A&C Black Business Information and Development
Locul publicării:London, United Kingdom

Caracteristici

A dual approach - that is, looking at issues in some depth in the main sixchapters and then also providing quick digests to popular andinfluential tomes, this dual approach gives readers an invaluablegrounding in many key concepts

Notă biografică

Kevin Duncan is a marketing consultant and author. He has written five books, including Run Your Own Business and Small Business Survival (Hodder), and So What?, Start, and Tick Achieve(Capstone). They have been translated into a range of languages,including French, Polish, and Russian. He has worked with manyhigh-profile clients in his consultancy, including BT, Ogilvy, Orangeand Saatchi & Saatchi.

Recenzii

"A very handy at-a-glance collection of summaries from the works of other business gurus."
"Reading these ultra-pithy summaries makes you wonder why all business books aren't one page long."
"This is brilliant. It not only provides a view of content and a critique of the books but it also allows the reader to suggest they have read and understood them. I will be taking advantage of the opportunity and extensively!"
"For people who value their time and need to move forwards quickly, then I strongly recommend you read this."

Descriere

Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently.