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From Worst to First – Behind the Scenes of Continental′s Remarkable Comeback

Autor G Bethune
en Limba Engleză Paperback – 15 sep 1999
The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World . . . in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward.-Business Week From Worst to First outlines Gordon Bethune's triumphs . . . about the turnaround he's led at Continental, a perennial basket case that's become an industry darling.-The Atlanta Journal-Constitution From Worst to First is Gordon Bethune's] story of Continental Airlines' turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has 'raised its overall marks more than any other in the 1990s.'-The Seattle Post-Intelligencer All of Gordon Bethune's proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines' employees and their families in times of need.
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Specificații

ISBN-13: 9780471356523
ISBN-10: 0471356522
Pagini: 304
Ilustrații: black & white illustrations
Dimensiuni: 152 x 229 x 17 mm
Greutate: 0.45 kg
Editura: Wiley
Locul publicării:Hoboken, United States

Public țintă

CEOs, Presidents, Top Managers, Entrepreneurs, and General Business Readers not just in the airline industry: this is a general management book for companies in any industry.

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