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Exploring Strategy - Text and Cases

Autor Gerry Johnson, Richard Whittington, Kevan Scholes, Duncan Angwin, Patrick Regnér
en Limba Engleză Paperback – 4 ian 2017

With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how they innovate and how they change.

 

Texts and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Glastonbury, Mondelez and Formula 1 racing.

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Specificații

ISBN-13: 9781292145129
ISBN-10: 1292145129
Pagini: 828
Dimensiuni: 198 x 264 x 35 mm
Greutate: 1.7 kg
Ediția:11th edition
Editura: Pearson Education
Colecția Pearson Higher Education