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Cărți de Don Peppers

Don Peppers and Martha Rogers, Ph.D., are the founding partners of Peppers & Rogers Group and 1to1(r) Media, the world s premier customer-focused consultancy and award-winning publishing company, now part of Carlson Marketing Worldwide. In addition to hundreds of trade and academic articles appearing in publications including Harvard Business Review, they are the coauthors of the bestselling 1to1 series of business books, available in 17 languages. In addition, they have written a comprehensive graduate-level textbook, Managing Customer Relationships. Their most recent book was the highly-succ
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