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Demystifying Marketing: A Guide to the Fundamentals for Engineers: Iet Management of Technology, cartea 23

Autor Patrick Forsyth
en Limba Engleză Paperback – oct 2008
A comprehensive and accessible book covering all key marketing matters, with an emphasis on practicality and why marketing is important in engineering. Aimed primarily at non-marketing people wanting clarification of marketing's purpose, role and methods.
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Specificații

ISBN-13: 9780863418068
ISBN-10: 0863418066
Pagini: 216
Dimensiuni: 152 x 222 x 13 mm
Greutate: 0.31 kg
Ediția:New.
Editura: Institution of Engineering and Technology
Seria Iet Management of Technology


Notă biografică

Patrick Forsyth is a consultant and trainer and runs Touchstone Training & Consultancy. He is the author of many successful business books on the topics of marketing, management and communication skills.