Building Strong Brands
Autor David A. Aaker
29 apr 2010
Paperback
Preț: 65.73 lei
3-5 săpt. | 6-12 zile
David Allen Aaker (born 1938) is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business, a specialist in marketing with a focus on brand strategy. He serves as Vice Chairman of the San Francisco-based growth consulting company Prophet.