Brand Equity & Advertising
Autor David A. Aaker et al.
17 aug 2016
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Preț: 1043.20 lei 1272.19 lei
6-8 săpt.
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David Allen Aaker (born 1938) is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business, a specialist in marketing with a focus on brand strategy. He serves as Vice Chairman of the San Francisco-based growth consulting company Prophet.