Cantitate/Preț
Produs

Current and Emerging Issues in the Audiovisual Ind ustry

Autor M Medina
en Hardback – 3 mar 2017

This book focuses on the challenges of competition in television broadcasting markets. How is the evolution from a two-sided market to platform economics reshaping competition in television broadcasting? How are new market dynamics changing competition for content creation and acquisition and the revenue streams? Will content remain king? Or will new competitive dynamics undermine the sustainable creation of high quality content, especially in small media markets?

Citește tot Restrânge

Preț: 71297 lei

Preț vechi: 109109 lei
-35%

Puncte Express: 1069

Preț estimativ în valută:
13660 14796$ 11714£

Carte indisponibilă temporar

Doresc să fiu notificat când acest titlu va fi disponibil:

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781848219779
ISBN-10: 1848219776
Pagini: 176
Dimensiuni: 165 x 243 x 17 mm
Greutate: 0.53 kg
Editura: ISTE Ltd.
Locul publicării:Hoboken, United States

Notă biografică

Mercedes Medina, Associate Professor, School of Communication, Media Management department, University of Navarra, Spain.

Mónica Herrero, Associate Professor, School of Communication, Media Management department, University of Navarra, Spain.

Alicia Urgellés, PhD student, Communication Doctorate Program, University of Navarra, Spain.


Descriere

This book focuses on the challenges of competition in television broadcasting markets.