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Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause

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Notă GoodReads:
en Limba Engleză Hardback – 18 Jan 2005
In Corporate Social Responsibility, Philip Kotler, one of the business world's foremost thought leaders, and social marketing consultant Nancy Lee provide a cutting-edge treatment of the best ways and means that corporations can contribute to the their communities. They have researched the social responsibility profiles of major U.S.
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Specificații

ISBN-13: 9780471476115
ISBN-10: 0471476110
Pagini: 320
Dimensiuni: 159 x 236 x 23 mm
Greutate: 0.59 kg
Editura: Wiley
Locul publicării: Hoboken, United States

Public țintă

Marketing managers, community relations managers, nonprofits, advertisers, PR professionals.