Brand Admiration – Building a Business People Love
Autor CH Parken Hardback – 15 noi 2016
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Specificații
ISBN-13: 9781119308065
ISBN-10: 1119308062
Pagini: 288
Dimensiuni: 152 x 229 x 19 mm
Greutate: 0.48 kg
Editura: Wiley
Locul publicării:Hoboken, United States
ISBN-10: 1119308062
Pagini: 288
Dimensiuni: 152 x 229 x 19 mm
Greutate: 0.48 kg
Editura: Wiley
Locul publicării:Hoboken, United States
Cuprins
Notă biografică
Dr. C. Whan Park is the Robert E. Brooker Professor of Marketing, and director of the Global Branding Center at USC Marshall School of Business, Los Angeles, CA. Dr. Deborah J. MacInnis is the Charles L. and Ramona I. Hilliard Professor of Business Administration and Professor of Marketing at USC Marshall School of Business. Andreas B. Eisingerich is professor of marketing at Imperial College Business School.
Descriere
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management.