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Big Data MBA – Driving Business Strategies with Data Science

Autor B Schmarzo
en Limba Engleză Paperback – 2 feb 2016
Integrate big data into business to drive competitive advantage and sustainable success Big Data MBA brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true business advantage. Based on a practical framework with supporting methodology and hands-on exercises, this book helps identify where and how big data can help you transform your business. You'll learn how to exploit new sources of customer, product, and operational data, coupled with advanced analytics and data science, to optimize key processes, uncover monetization opportunities, and create new sources of competitive differentiation. The discussion includes guidelines for operationalizing analytics, optimal organizational structure, and using analytic insights throughout your organization's user experience to customers and front-end employees alike. You'll learn to "think like a data scientist" as you build upon the decisions your business is trying to make, the hypotheses you need to test, and the predictions you need to produce. Business stakeholders no longer need to relinquish control of data and analytics to IT. In fact, they must champion the organization's data collection and analysis efforts. This book is a primer on the business approach to analytics, providing the practical understanding you need to convert data into opportunity. * Understand where and how to leverage big data * Integrate analytics into everyday operations * Structure your organization to drive analytic insights * Optimize processes, uncover opportunities, and stand out from the rest * Help business stakeholders to "think like a data scientist" * Understand appropriate business application of different analytic techniques If you want data to transform your business, you need to know how to put it to use. Big Data MBA shows you how to implement big data and analytics to make better decisions.
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Specificații

ISBN-13: 9781119181118
ISBN-10: 1119181119
Pagini: 320
Dimensiuni: 187 x 235 x 17 mm
Greutate: 0.5 kg
Editura: Wiley
Locul publicării:Hoboken, United States

Public țintă

Data Scientists, Business Analysts, Data Analysts, Statisticians, Analytics Managers, Business Intelligence Consultants, Data Architects, Web Analysts, Data Miners, Data Engineeers, Data Managers

Cuprins


Notă biografică

Bill Schmarzo is the CTO for the Big Data Practice, where he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogger, and is a frequent speaker on the use of Big Data and data science to power an organization's key business initiatives. He is a University of San Francisco School of Management Fellow, where he teaches the "Big Data MBA" course.Bill has over three decades of experience in data warehousing, BI, and analytics. Bill authored EMC's Vision Workshop methodology, which links an organization's strategic business initiatives with its supporting data and analytic requirements, and co-authored with Ralph Kimball a series of articles on analytic applications. Bill has served on The Data Warehouse Institute's faculty as the head of the analytic applications curriculum.Bill holds a masters degree in Business Administration from the University of Iowa and a Bachelor of Science degree in Mathematics, Computer Science and Business Administration from Coe College.

Descriere

Integrate big data into business to drive competitive advantage and sustainable success Big Data MBA brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true business advantage.