Artificial Intelligence Marketing and Predicting – An Overview of Tools and Techniques
Autor Steven Struhlen Limba Engleză Paperback – 3 apr 2017
Online resources: bonus chapters on AI, ensembles and neural nets, and finishing experiments, plus single and multiple product simulators.
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Specificații
ISBN-13: 9780749479558
ISBN-10: 0749479558
Pagini: 272
Dimensiuni: 154 x 234 x 15 mm
Greutate: 0.42 kg
Editura: Kogan Page
ISBN-10: 0749479558
Pagini: 272
Dimensiuni: 154 x 234 x 15 mm
Greutate: 0.42 kg
Editura: Kogan Page
Cuprins
Section - 01: Who Should Read this Book and Why?; Section - 02: Getting the Project Going; Section - 03: Conjoint, Discrete Choice and Other Trade-offs: Let's Do an Experiment; Section - 04: Creating the Best, Newest Thing: Discrete Choice Modelling; Section - 05: Conjoint Analysis and its Uses; Section - 06: Predictive Models: Via Classifications that Grow on Trees; Section - 07: Remarkable Predictive Models with Bayes Nets; Section - 08: Putting it Together: What to Use When;
Descriere
The goal of Artificial Intelligence Marketing and Predicting Consumer Choice is to explain and contrast the widely differing approaches to predictive analytics and predicting consumer choice, in practical terms that are grounded in business reality.