Artificial Intelligence for Marketing – Practical Applications
Autor J Sterneen Hardback – 3 oct 2017
Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you:
- Speak intelligently about Artificial Intelligence and its advantages in marketing
- Understand how marketers without a Data Science degree can make use of machine learning technology
- Collaborate with data scientists as a subject matter expert to help develop focused-use applications
- Help your company gain a competitive advantage by leveraging leading-edge technology in marketing
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Specificații
ISBN-13: 9781119406334
ISBN-10: 1119406331
Pagini: 368
Dimensiuni: 152 x 229 x 23 mm
Greutate: 0.57 kg
Editura: Wiley
Locul publicării:Hoboken, United States
ISBN-10: 1119406331
Pagini: 368
Dimensiuni: 152 x 229 x 23 mm
Greutate: 0.57 kg
Editura: Wiley
Locul publicării:Hoboken, United States
Public țintă
CMOs and marketers at all levelsNotă biografică
Cuprins
Descriere
A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals.