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Alien Thinking: How to Bring Your Breakthrough Ideas to Life

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en Limba Engleză Paperback – 18 Mar 2021
How did a balloonist circumnavigate the earth without fuel? How did an inventor design a device that creates electrical power from human footsteps? How did the WHO figure out how to treat and reduce the transmission of Ebola?

They all used alien thinking.


For over a decade, innovation experts Cyril Bouquet, Jean-Louis Barsoux and Michael Wade have studied individuals around the world who have made leaps of creative genius. Their research shows that they are five patterns of thinking that distinguish true innovators from the rest of us. These five patterns are marked by a flexibility and a freshness of approach that transcends conventional problem-solving:
- Attention
- Levitation
- Imagination
- Experimentation
- Navigation

Alien thinkers know how to free their imagination and detect hard-to-observe patterns. They practice deliberate ways to retreat from the world in order to see the big picture underlying a problem. And they prototype ideas in systematic ways to reflect feedback and the constraints of reality.

Alien Thinking will help you innovate better and develop world-changing ideas of your own.
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  Penguin Books – 18 Mar 2021 10875 lei  Economic 26-38 zile +2753 lei  11-16 zile

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Specificații

ISBN-13: 9780241481981
ISBN-10: 0241481988
Pagini: 304
Dimensiuni: 153 x 234 x 22 mm
Greutate: 0.37 kg
Editura: Penguin Books
Colecția Penguin Business
Locul publicării: London, United Kingdom

Notă biografică

Cyril Bouquet (Author)
Cyril Bouquet is a Professor of Innovation and Strategy at IMD. He has published his research in the Harvard Business Review, MIT Sloan Management Review and the Academy of Management Journal amongst others.

Jean-Louis Barsoux (Author)
Jean-Louis Barsoux is a Research Professor at IMD. He is also the author of several books on management, including the award-winning Set-Up-To-Fail Syndrome: How Good Managers Cause Great People To Fail.

Michael Wade (Author)
Michael Wade is a Professor of Innovation and Strategy at IMD and holds the Cisco Chair in Digital Business Transformation. He is the Director of the Global Center for Digital Business Transformation.


Recenzii

A sharp critique of the conventional wisdom around innovation with thought-provoking advice for how to do it better
Apply ALIEN Thinking to go from early opportunity recognition to impactful innovation. I really enjoyed how this book offers compelling insights and powerful illustrations to enhance the innovation process
Stuck in innovation stagnation? Read this brilliant book, and you'll break free from it
ALIEN Thinking is an accessible approach to finding and implementing breakthrough ideas. The authors offer illuminating examples to introduce and illustrate the real-world efficacy of each of the major concepts. I recommend this book to anyone willing to do the hard work of generating and implementing breakthrough ideas
Compared to many innovation books, this one is unique in that it emphasizes the emotional side of innovation. Practicing innovators will find a sympathetic companion in this fascinating book
In today's fast-changing world, innovation is essential for success. The authors of ALIEN Thinking have drawn upon their extensive experience to provide a powerful new framework to dramatically improve the odds for innovative thinking and breakthroughs
I wish I had read this book years ago. A very pragmatic and eye-opening framework to help make innovation a game-changing reality, whether you are in a small start-up or a big multi-national corporation
ALIEN Thinking offers a business-oriented, applicable framework to innovate. It is a must-read for corporate innovators and intrapreneurs, to create true value for their customers and organizations
A powerful formula for transforming businesses and shaking up industries