Cantitate/Preț
Produs

Air Transport Management – Strategic Management in the Airline Industry

Autor Eyden Samunderu
en Limba Engleză Paperback – 3 noi 2019
The aviation industry is a major driver of world trade. As global markets and economies are constantly evolving, practitioners and academics need more quality information and a broader perspective of aviation management rather than just silo-based knowledge, particularly if they wish to move up the management ladder and progress. Air Transport Management presents the dynamic shifts which have influenced structural changes in the aviation industry, such as the emergence of low cost carriers. These changes have transformed the market, leading to deregulation and consolidation. The author provides a viable road map aimed at giving students and managers in the aviation industry a rigorous understanding on how to manage strategically in complex and turbulent market conditions.
Air Transport Management examines the airline industry structure in terms of entry barriers, competition dynamics and competing business models. With the inclusion of fascinating case studies, this handbook assesses different business models used by international companies and proposes best fit management practices which airlines should follow in order to survive. Online supporting resources include PowerPoints of lesson plans.
Citește tot Restrânge

Preț: 36103 lei

Puncte Express: 542

Preț estimativ în valută:
6917 7492$ 5932£

Carte disponibilă

Livrare economică 19 aprilie-03 mai
Livrare express 04-10 aprilie pentru 3695 lei

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780749484569
ISBN-10: 074948456X
Pagini: 384
Dimensiuni: 155 x 232 x 27 mm
Greutate: 0.61 kg
Editura: Kogan Page

Cuprins

Chapter - 01: The scope of the airline industry; Chapter - 02: Growth and change in the airline industry - Air transport liberalization; Chapter - 03: The airline alliances; Chapter - 04: Airline industry analysis - A structure-conduct-performance perspective; Chapter - 05: Airline competing business models; Chapter - 06: Airline competition dynamics; Chapter - 07: Measuring airline performance; Chapter - 08: Strategic groups in the airline industry; Chapter - 09: The future outlook of air transport; Chapter - 10: Conclusion; Chapter - 11: Index

Descriere

Learn about the airline industry and strategic air transport management, through in-depth analysis and new models for practice.