Air Transport Management – Strategic Management in the Airline Industry
Autor Eyden Samunderuen Limba Engleză Paperback – 3 noi 2019
Air Transport Management examines the airline industry structure in terms of entry barriers, competition dynamics and competing business models. With the inclusion of fascinating case studies, this handbook assesses different business models used by international companies and proposes best fit management practices which airlines should follow in order to survive. Online supporting resources include PowerPoints of lesson plans.
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Specificații
ISBN-13: 9780749484569
ISBN-10: 074948456X
Pagini: 384
Dimensiuni: 155 x 232 x 27 mm
Greutate: 0.61 kg
Editura: Kogan Page
ISBN-10: 074948456X
Pagini: 384
Dimensiuni: 155 x 232 x 27 mm
Greutate: 0.61 kg
Editura: Kogan Page
Cuprins
Chapter - 01: The scope of the airline industry; Chapter - 02: Growth and change in the airline industry - Air transport liberalization; Chapter - 03: The airline alliances; Chapter - 04: Airline industry analysis - A structure-conduct-performance perspective; Chapter - 05: Airline competing business models; Chapter - 06: Airline competition dynamics; Chapter - 07: Measuring airline performance; Chapter - 08: Strategic groups in the airline industry; Chapter - 09: The future outlook of air transport; Chapter - 10: Conclusion; Chapter - 11: Index
Descriere
Learn about the airline industry and strategic air transport management, through in-depth analysis and new models for practice.